Regions

On-the-ground sourcing in Europe, China, India & wider Asia.

We only operate in markets where we have genuine, in-person capability—so when we say a factory has been checked, someone has actually been there.

Why our regions are focused, not global-for-the-sake-of-it

Many “global” sourcing offers are built on spreadsheets and email alone. Our coverage is deliberately narrower: we focus on regions where we have trusted partners and the ability to visit factories in person.

That means you can mix and match regions—Europe, China, India and wider Asia—without building a new network from scratch every time.

Across all regions we offer

Supplier research and factory shortlisting
On-site visits and inspections where required
Clear reporting with photos, video and next steps
Retention support so good suppliers stay engaged

You can start in one region and add others later as part of a “China+1” or multi-region strategy.

How we think about each region

Each sourcing region has its own strengths, trade-offs and best-fit product types. Here’s how we typically position them.

Europe

Europe is ideal when you need shorter lead times, higher standards and brand-aligned manufacturing. We focus on categories where EU factories can compete on value, not just price.

Best for

Premium and mid–high home & lifestyle products
Food-contact goods with strict certifications
Products needing “Made in EU” positioning

Typical advantages

Faster replenishment and shorter supply chains
Closer cultural and time zone alignment with EU/UK buyers
Strong existing compliance with EU standards

China

China remains the most versatile sourcing market, with deep capability in almost every consumer category. Our role is to filter the noise, identify reliable partners and keep quality stable over time.

Best for

Established categories with high competition
Products where price and consistency matter
Brands needing scale without losing control

Typical advantages

Very wide choice of factories and components
Competitive pricing at many volume levels
Mature export and logistics infrastructure

India

India excels in textiles, homewares and crafted products with a strong story. We help you translate that story into repeatable, reliable production—without losing the character that makes it special.

Best for

Textiles and soft furnishings
Decorative home & giftware
Brands that value story and craftsmanship

Typical advantages

Distinctive aesthetics and materials
Compelling origin story for Western markets
Increasingly competitive pricing in key categories

China+1

Wider Asia

Beyond China and India, we support “China+1” strategies in markets such as Vietnam and Thailand, where it makes sense for your products and risk profile.

Best for

Diversifying away from single-country risk
Categories with emerging manufacturing clusters
Brands planning multi-region supply chains

Typical advantages

More balanced exposure across shipping routes
Access to newer, fast-developing supplier bases
Leverage when negotiating across multiple regions

How we decide which region to recommend

Region choice is never just about “where is cheapest”. For every product we look at:

Target landed cost and price sensitivity
Compliance and certification requirements
Expected volume and future product roadmap
Risk appetite and diversification goals

Sometimes the answer is one clear region. Often it’s a phased approach: start in one, then add a second for resilience and negotiations.

Good next steps

Shortlist 1–3 SKUs you’re serious about
Note your must-have certifications and deadlines
Decide how important origin story is for your brand

Bring that list to a call and we’ll map it against Europe, China, India and wider Asia together.

Read: how to choose between Europe, China and India →

Not sure which region fits your product?

Share your product list, timelines and rough budget. We’ll walk through the pros and cons of each region on a short call and suggest a starting point.

Ask for regional advice See 3-tier pricing