Diversification
European homeware brand diversifies beyond China
A mid-sized European homeware brand had one main Chinese supplier for several top SKUs. Any delay or quality issue with that factory put major revenue at risk.
What we did
- Mapped viable factories in India for similar SKUs
- Ran a structured sourcing round with factory calls
- Coordinated samples, inspections and test orders
Results
- Backup supplier secured within 12 weeks
- Approx. 18% reduction in landed cost on selected SKUs
- Stronger negotiation position with original supplier
The brand now has realistic options if either supplier underperforms, without being forced into rushed supplier switches.